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Don't Ignore Hispanic Renters

I get it, it’s hard to talk to someone who doesn’t speak English. But with the growing number of Spanish-speaking people in the United States, it is getting harder and harder to avoid these people. Spanish is the second most spoken first language in the world so instead avoiding Hispanic renters, you might as well try to adapt. Come to think of how much rent this demographic will be paying over the coming years.

Now to start addressing the problem of Spanish-speaking people, you might want to put Spanish translations to your English flyers. It is costly to have someone translate a whole bunch of papers for you, but with the help of the internet and those free language translators online, you can simply encode your text and then let the translator to do its job.

You also have the option to learn Spanish yourself. About a quarter of the words in the Spanish vocabulary are present, or at least familiar, in the English vocabulary. You don’t have to learn how to speak like a native, but at least you know the basic phrases and terms such as bedroom, bathroom, kitchen, fireplace etc. It would also be practical to know how to count in Spanish.

Now if learning Spanish is not an option and you have a Hispanic client, you can get that client on a conference call over the internet with someone who you hired over at the Spanish consulate for $5. The Spanish consulate only accepts translation jobs that are spoken.

Trust me, it won’t be such a good idea to ignore Hispanic renters just because they don’t speak English. You’re missing out a lucratively significant demographic if so. You can’t miss the opportunity of having your property rented, or your property will become a liability, instead of an asset.

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